About Us

Matcha for the Modern Ritual

Born at the base of Mt. Fuji in Shizuoka, Japan, Gen Shii Matcha is a woman-founded, purpose-driven brand that brings heritage-grade Japanese matcha to the heart of Nepal and beyond.

Our vision is simple: to help you build your ritual. Whether it’s a morning latte, a quiet bowl of usucha, or a weekend koicha with ice cream — we believe in making matcha a mindful moment in modern life.

We partner directly with a century-old tea farm in Shizuoka, a region renowned for its pristine air, volcanic soil, and deep-rooted tea cultivation practices. Every tin of Gen Shii Matcha is stone-ground to preserve the vibrant color, umami taste, and rich antioxidants that define true ceremonial-grade matcha.

Why Gen Shii Matcha?

• Fresh-Harvest Matcha: Shade-grown and picked in small batches.

• Sourced with Purpose: Sustainably farmed from a family-owned estate.

• Crafted for Nepal: Designed to suit both traditional tea lovers and new-gen matcha enthusiasts.

• Female-Founded: Built by Asmita Giri to honor stillness, beauty, and simplicity in our everyday lives.

From ceremonial matcha to barista blends, we make it easy to sip better — with kits, tools, and guides for all levels.

Let matcha be more than a drink. Let it be a pause, a practice, a little joy in your day.

Crafted in Japan. Rooted in Ritual. Sipped in Nepal.